This initiative exists to help individuals, churches, teams, and organizations engage the World Cup games in a meaningful way.
Through this simple, scalable platform, participants can help connect people from all parts of the world with resources that explore identity, purpose, and Gospel hope through the question many are already asking: WHO AM I?
Why this Matters...
The World Cup is more than a sporting event. It is one of the few moments when people from nearly every country, culture, and language are focused on the same global experience.
Millions will travel. Millions more will gather in cities, homes, and public spaces to watch online. Conversations begin naturally. Curiosity increases. People become more open to connection and meaningful dialogue.
This initiative is designed to help individuals and groups engage that unique moment with clarity, simplicity, and purpose.
By connecting physical interaction with digital resources, participants can help people explore deeper questions about identity, life, and faith in ways that are accessible across cultures and languages
How Participation Works
Participating in the Who Am I? initiative is designed to be straightforward
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Choose your TIER of participation
Individuals and organizations can select the level that best fits their goals and capacity.
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Receive ready-to-use resources
Participants gain access to digital and physical tools designed to help initiate conversations and connect people to the platform
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Engage locally or digitally
Participants use those tools in their local context while the digital platform provides resources and next steps for people who want to explore further.
Tier three
Collaborate
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The deepest partnership for those who want to maximize the opportunity at hand.
Ways to collaborate further include virtual responder participation, prayer support, and financially contributing to see real Gospel conversations and continued connection well beyond the World Cup.
Read FAQs
Read more about Who am i?
Started in 2024 for the Paris Olympics and continuing to make an impact during global events.
Get in Touch
Have a question? Don't know what your next step is? Want to hear more before you jump in? Reach out!
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