Who Am I? / World Cup / Global Initiative /

This initiative exists to help individuals, churches, teams, and organizations engage the World Cup games in a meaningful way.

Through this simple, scalable platform, participants can help connect people from all parts of the world with resources that explore identity, purpose, and Gospel hope through the question many are already asking:

WHO AM I?

WHY THIS MATTERS...

The World Cup is more than a sporting event. It is one of the few moments when people from nearly every country, culture, and language are focused on the same global experience.

Millions will travel. Millions more will gather in cities, homes, and public spaces to watch online. Conversations begin naturally. Curiosity increases. People become more open to connection and meaningful dialogue.

This initiative is designed to help individuals and groups engage that unique moment with clarity, simplicity, and purpose.


By connecting physical interaction with digital resources, participants can help people explore deeper questions about identity, life, and faith in ways that are accessible across cultures and languages.

Join In / The Plan / Game Plan /

How Participation Works

Participating in the Who Am I? initiative is designed to be straightforward

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001

Choose your level of participation

Individuals and organizations can select the level that best fits their goals and capacity.

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Receive ready-to-use resources

Participants gain access to digital and physical tools designed to help initiate conversations and connect people to the platform

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Engage locally or digitally

Participants use those tools in their local context while the digital platform provides resources and next steps for people who want to explore further.

 
 
 
 
Connect / Amplify / Partner /

Tier ONE

CONNECT

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A simple entry point for individuals, churches, volunteers, and teams.

 

Participants distribute their own materials that connect people to the already established Who Am I? platform where they can explore identity, faith, and next steps.

Tier two

AMPLIFY

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A stronger public engagement option that builds visibility and momentum.

 

Participants receive additional resources such as social media content, promotional assets, and messaging tools that help communicate the initiative clearly and consistently.

Tier three

PARTNER

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The deepest collaboration for individuals & groups that want to build on tier one and two and help facilitate digital engagement and follow-up.

 

This level includes responder training, engagement pathways, and systems designed to support real-time conversations and continued connection.

Get in Touch

Have a question? Don't know what your next step is? Want to hear more before you jump in? Reach out!

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